Winning for us isn't
just about medals
It’s about the early mornings, the setbacks, the breakthroughs. It’s about the pride of representing your country, the roar of the crowd, and the fire that fuels every step of the journey.
We worked with athletes to identify and capture this in our Glasgow 2026 campaign, and we’ll be working with them all the way to the Games and beyond to share their stories.
From Grassroots
beginnings to
elite competition
Every member of Team England carries a story of resilience, ambition, and purpose.
In the lead up to the Glasgow 2026 Games, we’ll be celebrating those journeys—highlighting the grit behind the glory and the many ways our athletes define success.
